Editor, GQ Britain
Despite the fashion industry taking a noticeable hit, with every store shut here in the UK and a similar story happening in other major cities across the globe, major donors from all over the world are doing their bit to help fund the fight against the virus, including some of the biggest household fashion and grooming brands.
Yesterday the Armani group, which includes Emporio and Giorgio, announced that all of its manufacturing plants will switch from luxury goods creation to making single-use medical overalls. This follows on from Giorgio Armani’s initial donation of €2 million to the National Civil Protection Department and the Luigi Sacco, San Raffaele and Istituto Dei Tumori hospitals in Milan and Istituto Spallanzani in Rome, as well as donating to hospitals in the Tuscany region.
Meanwhile Gucci is donating €2m in support of two crowdfunding campaigns – one in Italy (for the Italian Civil Protection Department) and the other one at a global level – to fight the Covid-19 pandemic. Utilising its huge social following (the Florentine brand has 40m followers on Instagram alone), Gucci is calling on its worldwide community to donate to the Solidarity Response Fund for WHO, which will be matched by Facebook.
Click here to read GQ Britain’s full article The fashion industry is joining the battle against Covid-19 in a big way.