Editor, Vogue International
Body Language: How Marina Rinaldi Makes Clothes That Break The “Big” Taboo.
Managing Director Lynne Webber celebrates the vibrant variety of women’s body types.
A silly image on Instagram caught my eye – a frivolous reaction to staying home to isolate from COVID-19. The image showed two kitchen visits to the same refrigerator.
One female character had a slender body, and “one month later” an identical woman was blown up a little larger.
Even now, in the context of staying safe for our own health and those around us, putting on weight implies something bad.
But why should it?
In Milan, before the Coronavirus crisis, I talked at length to Lynne Webber, Managing Director of Marina Rinaldi, which is a rare luxury label for clothing sizes from a UK 14 to 28, established by the Max Mara fashion group.
The company, founded in 1951 by Achille Maramotti, is based in Reggio Emilia in Northern Italy, and “Marina Rinaldi” is the name of the family’s legendary great grandmother who, in the 1800s, was the effective founder of clothes cut to fit curvy shapes.
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